Google is accused of stealing keyword data away as a PR stunt and a Bing engineer challenges the idea that having access to keywords does not pose any security threat to searchers!? What is the future of search – Mobile! Microsoft is in the run with its recent purchase of Nokia in August. Users upgrade their phones every 27 months. Bing is also in the run against Google’s recent Moonshot changes because of their integration with social channels, like Facebook. Google needs to guess what you are searching for, but Bing already has the information to know what you are searching for.
Hummingbird has been unleashed for nearly two months taking away search marketers’ valuable Google keyword data. Soon enough all referral keywords will be seen as 100% (not provided). How can you measure a big SEO key performance indicator without the data? Here are a few suggestions
Run an Adwords campaign
Keyword data is still available from Google… for a price. If your willing to pay for it you can run a few keyword campaigns. Bid on the keywords you are measuring and track their growth – branded and non branded. It doesn’t have to be too expensive either. Be very specific about which keywords are your KPIs and run small campaigns. Use that keyword data in your keyword research tools to undercover valuable keyword opportunities for targeting.
Develop new metrics
One speculation is that keyword data is not available because it is not relevant to the algorithm anymore. Hummingbird is designed to handle more complex queries. Which means the algorithm is looking for alternate signals for ranking beyond keywords – relevance, social signals, ect. It’s time to develop new metrics
- Use Page Referral Data
Monitor which pages are referring from Google.
- Track Social Referrals
It’s a debate whether or not social signals impact SEO, but even Matt Cutts says not to ignore either. Pay attention to the trends of social and search. Between the growth of the Google+ network and the partnership between Facebook graph search and Bing I’d say it’s smart to make sure your brand has a presence on a social channel. It is going to impact search soon. However, some are suggesting if you are going to be on any social network Google + is the network you want to be on. Start to track your social network referrals, and Tag your links when your posting!
Start using that other search engine, you know, BING
Hey Bing is not so bad. They still give you access to your keyword data, and their webmaster tools platform is cool and modern. I.E. better UX than plain jane google WMT. Go ahead, set up your account!
Be Content focused
Ugh, I’m going to say it… again… Content is King. If you’ve already caught on to that then you should not have any problem migrating away from a strict keyword focused metric. Create content to build your brand, create content to share with your awesome social media networks, create GOOD content that Google will give you the thumbs up for relevance and ranking. Remember Hummingbird is designed to handle more complex queries. Use the data you have to create content that your audience will be searching for.
There’s a ton of resources flourishing from the announcement of the Hummingbird update and I’ve only touched a few tactics. Good luck and don’t forget to share your thoughts:-)
Join the Seattle SEO Network Tomorrow, Oct 8, at Portent, Seattle
Top to Bottom SEO for Small Businesses
Small business owners, SEO curious, and beginner to advanced SEOs welcome!
Topics of discussion include:
- Local Business Listings
- On Site SEO
- Basic Competitive Research
- Social Media
- Reviews, plus more
Great new tool I recently used. It generates a link from your tweet your submit, sort of like the bitly of tweets. Really useful if you want to embed a link in a document and make it easy for someone to tweet your content.
Have you noticed a spike in your visits on Google Analytics but weren’t quite sure the cause? A friend, Michael Bawwab, had pointed out that a lot of his sites were being crawled by Bing Ads Bots and Google Analytics did not filter the visits thus causing a significant spike in the traffic data. Could this be happening to your site?
Use Michael’s Google Advanced segments to check and let me know the results. I personally haven’t noticed any unusual spikes in my visitor data.
Recently all Adwords Accounts were upgraded to Enhanced Campaigns.
What is an Enhanced Campaign?
Now a default for Adwords Campaigns, Google has claimed it to be a better way to reach your audience in a multi-device world. By using bid adjustments it’s possible to manage bids across devices (tablet, mobile, and desktop), locations, and time of day. Set multiple bit adjustments and Adwords will determine the best platform for your ad to appear and target it. Learn more about its’ features here.
July 24, 2013 – Google announces that it has added Bid Adjustment Reporting to Google Analytics. Find the report in the Advertising section under Traffic Sources in Analytics. Take note that in order to view the Ecommerce Conversion Rate Summary view Ecommerce tracking must first be enabled. Otherwise your summary will only view goal results.
Importing Adwords Enhanced Campaigns into Bing
Bing announced that there are some temporary incompatibilities between enhanced campaigns and Bing Ads. However Bing is working hard and promises to support the feature in their fall release.
Excellent example of using Twitter for customer service. Google has published the hashtag #askAdwords to assist in the transition.
Got an update? Please leave it in a comment
As a member and contributor to the Seattle SEO Network I am happy to share this event with you.
Seattle SEO Network presents – The Future of Internet Marketing
A Panelist discussion with guest keynote addressed by Bing’s Duane Forrester
August 13 – 6 pm @ Cobalt/ADP, 605 5th Ave S., 8TH FLOOR, SEATTLE, WA 98104
RSVP now for this FREE event as tickets are flying fast
See you there! #SSNmeetup
Last night I attended the Seattle SEO Network Meetup. Each month SEOs, newbies, online marketers, and small business owners gather to talk and learn SEO. This month Carl Larson, Search Engine Optimist, and Quentin Dechery, Cobalt Automotive Marketing, explained how to do an initial site evaluation and what tools you could use to do that. I’ve curated the list of tools mentioned at the event, and Quentin was kind enough to let me share his slide deck with you.
Site Evaluation Tools
Ghostery - not necessarily an SEO tool, but can be used to look at tags and codes on pages.
Majestic SEO – Use this Free tool to check your backlinks
Magento - Excellent tool for e-commerce sites. Plugins allow you to get into the knitty gritty SEO effortlessly for your product listings.
Open Site Explorer – Free tool offered by Moz to check your backlinks and compare page authority.
Grab y’all links – A Google Chrome extension which enables you to capture multiple URLs from each tab open while browsing the web – useful tool for researching
Some extra SEO things to consider with your website
Page loading time - if a page loads more than 3 seconds not only is this a bad user experience, Google will take the load time into account and throw a rotten tomato at your site for poor quality.
Google Private Browsing – Google is structured to offer you a personalized search. Make sure you have enabled private browsing to search the web clean. It’s the world icon in the Google SERPs.
Quentin’s Slide Deck on Website Evaluation and Domain Appraisal
Quentin captured some great SEO tools and usage here
Not too long ago I attended Content Harmony’s first content meetup with Isla McKetta, Senior Content Strategist at Portent and Cyruss Shepard, Lead SEO at Moz. Both had superb presentations, but one takeaway that really stuck with me was from Isla – Add a Lexicon to your copywriting toolkit.
What is a Lexicon? Is a fancy name for a list of words commonly used by novelists and other writers of sorts used to separate different dialects for groups of characters. As a creative writer turned marketer, Isla adopted this method for her marketing career as a means to immerse yourself into the customer’s culture. Depending on who your customer is and where they live reflects how they speak.
Why a Lexicon is useful for a copywriter!
”I say – tomato, You say tamato”
creating a lexicon will help you differentiate those variances in language and dialect. A lexicon is your assist to establish the perfect voice for the brand. By building a list of words based on your research of the demographics of your audience you have a fierce weapon to kickstart your content strategy into action. For all the information you need to create a lexicon and how to use it read Isla’s blog post.
What is Google Authorship?
Google Authorship allows you to link all of your published web content to your Google+ profile. It directly helps with your SEO efforts as well as your personal visibility in SERPS by enabling cool rich snippets like this: